/* =========================================================
   30 — Zirve Analitik SEO / SEO & İçerik Pazarlama Ajansı
   Koyu lacivert-gri + turkuaz-yeşil + kum; sakin, analitik,
   rapor odaklı "danışman" dili. Floating header YOK.
   ========================================================= */
:root {
  --primary: #0fb3a1;
  --primary-dark: #0a8d80;
  --on-primary: #ffffff;
  --secondary: #f1ede6;          /* kum — ikincil yüzey */
  --on-secondary: #16202b;
  --dark: #16202b;               /* koyu lacivert-gri */
  --dark-2: #1f2c3a;
  --text: #465563;
  --muted: #74838f;
  --bg: #ffffff;
  --surface: #f7f9f9;
  --surface-2: #f1ede6;
  --sand: #f1ede6;
  --sand-line: #e4ddd1;
  --border: #e3e8e9;
  --up: #16a37b;
  --radius: 12px;
  --radius-sm: 8px;
  --radius-btn: 8px;
  --shadow: 0 14px 34px -24px rgba(22, 32, 43, .38);
  --shadow-lg: 0 30px 64px -34px rgba(22, 32, 43, .42);
  --font-body: "IBM Plex Sans", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  --font-head: "Plus Jakarta Sans", var(--font-body);
  --font-mono: "IBM Plex Mono", ui-monospace, Menlo, Consolas, monospace;
  --container: 1180px;
  --section-y: clamp(56px, 6.5vw, 96px);
  --header-h: 74px;
}

body { color: var(--text); }
h1, h2, h3, h4, h5, h6 { font-family: var(--font-head); font-weight: 700; letter-spacing: -.02em; }
p, li, dd, dt, td, th, label, input, select, textarea, span, a { overflow-wrap: anywhere; }
.notranslate, .rp, .trust-item strong, .pk-price { font-variant-numeric: tabular-nums; }

/* ---------- Butonlar ---------- */
.btn { font-family: var(--font-head); font-weight: 600; border-radius: var(--radius-btn); border-width: 1.5px; }
.btn-primary { background: var(--primary); border-color: var(--primary); color: #fff; }
.btn-primary:hover { background: var(--primary-dark); border-color: var(--primary-dark); color: #fff; transform: none; box-shadow: 0 8px 18px -10px rgba(15, 179, 161, .8); }
.btn-outline { background: #fff; color: var(--dark); border-color: var(--border); }
.btn-outline:hover { background: #fff; color: var(--primary-dark); border-color: var(--primary); }
.btn-light { background: var(--sand); color: var(--dark); border-color: var(--sand); }
.btn-light:hover { background: var(--sand-line); color: var(--dark); }
.btn-lg { padding: .9em 1.6em; }

/* =========================================================
   HEADER — beyaz, üstte ince kum şeridi, floating değil
   ========================================================= */
.site-header { background: #fff; border-bottom: 1px solid var(--border); }
.site-header.is-scrolled { box-shadow: 0 10px 26px -22px rgba(22, 32, 43, .55); }
.hdr-strip { background: var(--sand); border-bottom: 1px solid var(--sand-line); font-size: .82rem; color: #5c6a74; }
.hdr-strip-in { display: flex; align-items: center; justify-content: space-between; gap: 14px; min-height: 38px; flex-wrap: nowrap; }
.hdr-badge { display: inline-flex; align-items: center; gap: 7px; font-weight: 600; color: var(--dark); white-space: nowrap; font-size: .8rem; }
.hdr-badge i { color: var(--primary-dark); font-size: 1.05rem; }
.hdr-strip-right { display: flex; align-items: center; gap: 16px; min-width: 0; }
.hdr-strip-right a { color: #5c6a74; display: inline-flex; align-items: center; gap: 6px; white-space: nowrap; }
.hdr-strip-right a:hover { color: var(--primary-dark); }
.hdr-strip .social-links a { width: 26px; height: 26px; background: transparent; font-size: 15px; color: #5c6a74; }
.hdr-strip .social-links a:hover { background: transparent; color: var(--primary-dark) !important; }
.hdr-strip .lang-current { border-color: var(--sand-line); color: #5c6a74; padding: 3px 8px; border-radius: 6px; }

.hdr-main { display: flex; align-items: center; gap: 20px; min-height: var(--header-h); }
.site-logo { gap: 11px; }
.logo-mark { width: 42px; height: 42px; border-radius: 10px; background: var(--dark); color: var(--primary); font-size: 22px; }
.logo-text strong { font-family: var(--font-head); font-size: 1.16rem; font-weight: 800; letter-spacing: -.03em; color: var(--dark); }
.logo-text small { font-size: .6rem; letter-spacing: .2em; color: var(--primary-dark); font-weight: 600; }
.main-nav { flex: 1; justify-content: center; }
.nav-menu { gap: 2px; }
.nav-menu > li > a { position: relative; font-family: var(--font-head); font-size: .93rem; font-weight: 600; color: var(--dark); padding: 26px 12px; border-radius: 0; white-space: nowrap; }
.nav-menu > li > a::after { content: ""; position: absolute; left: 12px; right: 12px; bottom: 18px; height: 2px; background: var(--primary); transform: scaleX(0); transform-origin: left; transition: transform .25s var(--ease); }
.nav-menu > li > a:hover, .nav-menu > li.is-active > a { color: var(--primary-dark); }
.nav-menu > li > a:hover::after, .nav-menu > li.is-active > a::after { transform: scaleX(1); }
.nav-menu .submenu { border: 1px solid var(--border); border-radius: 10px; box-shadow: var(--shadow-lg); padding: 7px; top: calc(100% - 14px); }
.nav-menu .submenu a { border-radius: 6px; font-size: .9rem; }
.nav-menu .submenu a:hover { background: var(--sand); color: var(--primary-dark); }
.header-actions { gap: 12px; flex-shrink: 0; }
.hdr-link { font-family: var(--font-head); font-weight: 600; font-size: .92rem; color: var(--dark); white-space: nowrap; }
.hdr-link:hover { color: var(--primary-dark); }
.header-cta { padding: .68em 1.1em; white-space: nowrap; }
.nav-toggle { background: var(--sand); border-radius: 8px; }
.nav-toggle span { background: var(--dark); }
.nav-foot { display: none; }
@media (max-width: 1240px) { .hdr-strip-right a.hdr-mail { display: none; } .nav-menu > li > a { font-size: .88rem; padding-left: 9px; padding-right: 9px; } }
@media (max-width: 1120px) { .hdr-link { display: none; } .site-logo .logo-text small { display: none; } .header-cta { font-size: .8rem; } }
@media (max-width: 1080px) {
  .hdr-main { min-height: 66px; }
  .main-nav { padding: 80px 22px 40px; }
  .main-nav .nav-menu > li > a { font-size: 1.02rem; padding: 14px 44px 14px 4px; }
  .main-nav .nav-menu > li > a::after { display: none; }
  .nav-foot { display: block; margin-top: 24px; padding-top: 20px; border-top: 1px solid var(--border); }
  .nav-foot > a { display: flex; align-items: center; gap: 9px; color: var(--dark); font-weight: 600; font-size: .95rem; padding: 7px 0; }
  .nav-foot > a i { color: var(--primary-dark); }
  .nav-foot .btn { margin: 14px 0; color: #fff; }
  .nav-foot .social-links a { background: var(--sand); color: var(--dark); }
  .hdr-strip .social-links { display: none; }
}
@media (max-width: 640px) {
  .hdr-strip-in { gap: 10px; }
  .hdr-badge { font-size: .74rem; }
  .hdr-strip-right a.hdr-tel { display: none; }
}
@media (max-width: 460px) { .header-cta { display: none; } }

/* =========================================================
   HERO — sol %52 metin + analiz formu, sağ %48 rapor kartı
   ========================================================= */
.hero { background: linear-gradient(180deg, #ffffff 0%, var(--surface) 100%); border-bottom: 1px solid var(--border); padding: clamp(38px, 5vw, 72px) 0 clamp(48px, 6vw, 88px); position: relative; overflow: hidden; }
.hero::before { content: ""; position: absolute; right: -180px; top: -140px; width: 520px; height: 520px; border-radius: 50%; background: radial-gradient(circle, rgba(15, 179, 161, .10), transparent 68%); pointer-events: none; }
.hero-grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, 52fr) minmax(0, 48fr); gap: clamp(30px, 4vw, 56px); align-items: center; }
.hero-eyebrow { display: inline-flex; align-items: center; gap: 8px; padding: 6px 13px; border-radius: 6px; background: var(--sand); border: 1px solid var(--sand-line); font-family: var(--font-head); font-size: .8rem; font-weight: 600; color: var(--dark); }
.hero-eyebrow i { color: var(--primary-dark); }
.hero-title { font-size: clamp(2.1rem, 4.2vw, 3.3rem); line-height: 1.1; letter-spacing: -.035em; font-weight: 800; color: var(--dark); margin: 18px 0 14px; }
.hero-lead { font-size: clamp(1rem, 1.2vw, 1.08rem); color: var(--muted); max-width: 520px; margin: 0; }

.hero-form { display: flex; gap: 10px; align-items: flex-end; margin: 26px 0 10px; flex-wrap: wrap; }
.hf-field { flex: 1 1 260px; min-width: 0; display: flex; flex-direction: column; gap: 6px; }
.hf-label { font-size: .78rem; font-weight: 600; letter-spacing: .02em; color: var(--dark); font-family: var(--font-head); }
.hf-input { display: flex; align-items: center; gap: 9px; background: #fff; border: 1.5px solid var(--border); border-radius: var(--radius-sm); padding: 0 12px; transition: border-color .2s, box-shadow .2s; }
.hf-input:focus-within { border-color: var(--primary); box-shadow: 0 0 0 4px rgba(15, 179, 161, .14); }
.hf-input i { color: var(--muted); font-size: 1.1rem; flex-shrink: 0; }
.hf-input input { border: 0 !important; box-shadow: none !important; background: transparent; padding: 12px 0; font-family: var(--font-mono); font-size: .92rem; min-width: 0; }
.hero-form .btn { flex: 0 0 auto; padding: .82em 1.3em; height: 46px; }
.hero-note { display: flex; align-items: center; gap: 8px; margin: 0; font-size: .85rem; color: var(--muted); }
.hero-note i { color: var(--primary-dark); }

.hero-chips { list-style: none; margin: 30px 0 0; padding: 22px 0 0; border-top: 1px solid var(--border); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.hero-chips li { display: flex; flex-direction: column; gap: 2px; min-width: 0; }
.hero-chips strong { font-family: var(--font-mono); font-size: clamp(1.15rem, 2vw, 1.5rem); font-weight: 600; color: var(--dark); letter-spacing: -.02em; }
.hero-chips span { font-size: .8rem; color: var(--muted); line-height: 1.35; }

/* ---------- Sahte analiz paneli (rapor kartı) ---------- */
.hero-panel { min-width: 0; }
.rp { background: #fff; border: 1px solid var(--border); border-radius: 14px; box-shadow: var(--shadow-lg); overflow: hidden; }
.rp-head { display: flex; align-items: center; gap: 10px; padding: 12px 16px; background: var(--dark); color: #fff; }
.rp-dots { display: inline-flex; gap: 5px; flex-shrink: 0; }
.rp-dots i { width: 8px; height: 8px; border-radius: 50%; background: rgba(255, 255, 255, .28); }
.rp-dots i:first-child { background: var(--primary); }
.rp-head strong { font-family: var(--font-mono); font-size: .86rem; font-weight: 500; color: #fff; flex: 1; min-width: 0; }
.rp-period { font-family: var(--font-mono); font-size: .72rem; color: rgba(255, 255, 255, .62); background: rgba(255, 255, 255, .08); padding: 3px 9px; border-radius: 5px; white-space: nowrap; }

.rp-kpis { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-bottom: 1px solid var(--border); background: var(--sand); }
.rp-kpi { padding: 13px 12px; text-align: left; min-width: 0; border-right: 1px solid var(--sand-line); }
.rp-kpi:last-child { border-right: 0; }
.rp-kpi span { display: block; font-size: .7rem; color: #6d7a83; letter-spacing: .02em; }
.rp-kpi b { display: block; font-family: var(--font-mono); font-size: 1.12rem; font-weight: 600; color: var(--dark); margin-top: 2px; }

.rp-table { padding: 6px 0; }
.rp-tr { display: grid; grid-template-columns: minmax(0, 1fr) 42px 42px 52px; align-items: center; gap: 6px; padding: 8px 16px; font-family: var(--font-mono); font-size: .8rem; border-bottom: 1px solid #f1f4f4; }
.rp-tr:last-child { border-bottom: 0; }
.rp-tr > span { color: var(--dark); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.rp-tr em, .rp-tr i { font-style: normal; text-align: center; }
.rp-th { font-family: var(--font-head); font-size: .68rem; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); border-bottom: 1px solid var(--border); padding-bottom: 7px; }
.rp-th > span { color: var(--muted); }
.rp-old { color: #a6b0b7; text-decoration: line-through; }
.rp-new { color: var(--dark); font-weight: 600; background: rgba(15, 179, 161, .12); border-radius: 5px; padding: 2px 0; }
.rp-up { display: inline-flex; align-items: center; justify-content: center; gap: 3px; color: var(--up); font-weight: 600; font-size: .76rem; }
.rp-up span { font-size: .6rem; }

.rp-chart { padding: 14px 16px 16px; border-top: 1px solid var(--border); background: #fcfdfd; }
.rp-chart-head { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; margin-bottom: 12px; }
.rp-chart-head span { font-size: .75rem; color: var(--muted); }
.rp-chart-head b { font-family: var(--font-mono); font-size: .9rem; color: var(--up); }
.rp-bars { display: grid; grid-template-columns: repeat(8, minmax(0, 1fr)); gap: 6px; align-items: end; height: 92px; }
.rp-bar { display: flex; flex-direction: column; justify-content: flex-end; align-items: center; height: 100%; gap: 5px; min-width: 0; }
.rp-bar i { display: block; width: 100%; border-radius: 3px 3px 0 0; background: linear-gradient(180deg, var(--primary), #63d3c6); }
.rp-bar:last-child i { background: var(--dark); }
.rp-bar em { font-family: var(--font-mono); font-style: normal; font-size: .6rem; color: var(--muted); }

@media (max-width: 980px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr); gap: 36px; }
  .hero-lead { max-width: none; }
  .hero-panel { max-width: 520px; }
}
@media (max-width: 560px) {
  .hero-form .btn { width: 100%; }
  .hero-chips { grid-template-columns: minmax(0, 1fr); gap: 10px; padding-top: 18px; margin-top: 24px; }
  .hero-chips li { flex-direction: row; align-items: baseline; gap: 10px; }
  .hero-chips strong { min-width: 76px; }
  .hero-panel { max-width: none; }
  .rp-kpis { grid-template-columns: minmax(0, 1fr); }
  .rp-kpi { border-right: 0; border-bottom: 1px solid var(--sand-line); display: flex; justify-content: space-between; align-items: baseline; gap: 10px; }
  .rp-kpi:last-child { border-bottom: 0; }
  .rp-tr { grid-template-columns: minmax(0, 1fr) 30px 32px 44px; gap: 8px; font-size: .72rem; padding-left: 12px; padding-right: 12px; }
  .rp-th { font-size: .54rem; letter-spacing: .02em; }
  .rp-bars { height: 76px; gap: 4px; }
  .rp-bar em { font-size: .52rem; }
}

/* =========================================================
   Bölüm başlıkları
   ========================================================= */
.sec-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 400px); gap: 18px 44px; align-items: end; margin-bottom: 38px; padding-bottom: 20px; border-bottom: 1px solid var(--border); }
.sec-head-center { grid-template-columns: minmax(0, 1fr); text-align: center; justify-items: center; max-width: 720px; margin: 0 auto 40px; border-bottom: 0; padding-bottom: 0; }
.sec-tag { display: inline-flex; align-items: center; gap: 7px; font-family: var(--font-head); font-size: .74rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--primary-dark); }
.sec-tag i { font-size: 1.1em; }
.sec-tag-light { color: var(--primary); }
.sec-title { font-size: clamp(1.6rem, 3vw, 2.3rem); line-height: 1.15; letter-spacing: -.03em; margin: 10px 0 0; color: var(--dark); }
.sec-title-sm { font-size: clamp(1.3rem, 2.2vw, 1.7rem); margin: 56px 0 6px; }
.sec-sub { color: var(--muted); margin: 0; font-size: .97rem; }
.sec-sub-plain { margin-bottom: 20px; }
.sec-foot { margin-top: 36px; display: flex; justify-content: center; }
@media (max-width: 860px) { .sec-head { grid-template-columns: minmax(0, 1fr); align-items: start; } }

/* =========================================================
   Güven şeridi
   ========================================================= */
.trust-strip { background: var(--dark); color: #fff; padding: clamp(34px, 4vw, 52px) 0; }
.trust-label { text-align: center; margin: 0 0 24px; font-family: var(--font-head); font-size: .74rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: rgba(255, 255, 255, .5); }
.trust-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1px; background: rgba(255, 255, 255, .12); border: 1px solid rgba(255, 255, 255, .12); border-radius: var(--radius); overflow: hidden; }
.trust-item { background: var(--dark); padding: 20px 16px; text-align: center; min-width: 0; }
.trust-item strong { display: block; font-family: var(--font-mono); font-size: clamp(1.6rem, 3.2vw, 2.4rem); font-weight: 600; line-height: 1.05; color: var(--primary); letter-spacing: -.02em; }
.trust-item > span { display: block; margin-top: 6px; font-size: .84rem; color: rgba(255, 255, 255, .66); }
.trust-logos { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 28px; margin-top: 28px; padding-top: 22px; border-top: 1px solid rgba(255, 255, 255, .1); }
.trust-logos span { font-family: var(--font-head); font-size: .96rem; font-weight: 600; color: rgba(255, 255, 255, .42); letter-spacing: -.01em; }
@media (max-width: 860px) { .trust-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 400px) { .trust-grid { grid-template-columns: minmax(0, 1fr); } }

/* =========================================================
   Hizmet kartları — sol ikon + kısa açıklama
   ========================================================= */
.svc-grid { gap: 20px; }
.service-card { background: #fff; border-color: var(--border); border-radius: var(--radius); box-shadow: none; }
.service-card:hover { transform: none; border-color: var(--primary); box-shadow: var(--shadow); }
.service-card .card-body { padding: 22px; flex-direction: row; gap: 16px; align-items: flex-start; }
.svc-icon { flex-shrink: 0; width: 46px; height: 46px; border-radius: 10px; background: var(--sand); color: var(--primary-dark); display: grid; place-items: center; font-size: 23px; }
.service-card:hover .svc-icon { background: var(--primary); color: #fff; }
.svc-main { display: flex; flex-direction: column; gap: 7px; flex: 1; min-width: 0; }
.card-title { font-size: 1.06rem; font-weight: 700; }
.card-title a { color: var(--dark); }
.card-title a:hover { color: var(--primary-dark); }
.card-text { color: var(--muted); font-size: .92rem; }
.card-link { color: var(--primary-dark); font-family: var(--font-head); font-size: .88rem; }
.svc-price { align-self: flex-start; font-family: var(--font-mono); font-size: .76rem; font-weight: 500; color: var(--dark); background: var(--sand); padding: 3px 9px; border-radius: 5px; }
.card-cat { color: var(--primary-dark); font-size: .72rem; }

/* =========================================================
   SEO süreci — dikey zaman çizelgesi
   ========================================================= */
.proc-section { background: var(--surface); }
.tline { list-style: none; margin: 0; padding: 0; position: relative; max-width: 880px; }
.tline::before { content: ""; position: absolute; left: 25px; top: 14px; bottom: 14px; width: 2px; background: var(--border); }
.tline-item { position: relative; display: grid; grid-template-columns: 52px minmax(0, 1fr); gap: 22px; padding: 0 0 30px; }
.tline-item:last-child { padding-bottom: 0; }
.tline-no { position: relative; z-index: 1; width: 52px; height: 52px; border-radius: 10px; background: #fff; border: 1.5px solid var(--border); display: grid; place-items: center; font-family: var(--font-mono); font-size: 1rem; font-weight: 600; color: var(--primary-dark); }
.tline-item:hover .tline-no { border-color: var(--primary); background: var(--primary); color: #fff; }
.tline-body { background: #fff; border: 1px solid var(--border); border-radius: var(--radius); padding: 18px 22px; min-width: 0; }
.tline-body h3 { display: flex; align-items: center; gap: 10px; font-size: 1.08rem; margin: 0 0 6px; color: var(--dark); }
.tline-body h3 i { color: var(--primary-dark); font-size: 1.15em; flex-shrink: 0; }
.tline-body p { margin: 0; font-size: .93rem; color: var(--muted); }
.tline-note { display: inline-flex; align-items: center; gap: 6px; margin-top: 12px; font-family: var(--font-mono); font-size: .74rem; color: var(--dark); background: var(--sand); border-radius: 5px; padding: 4px 9px; }
@media (max-width: 560px) {
  .tline::before { left: 20px; }
  .tline-item { grid-template-columns: 42px minmax(0, 1fr); gap: 14px; }
  .tline-no { width: 42px; height: 42px; font-size: .88rem; }
  .tline-body { padding: 16px; }
}

/* =========================================================
   Paketler
   ========================================================= */
.pk-note { display: flex; align-items: flex-start; gap: 10px; margin: 0 0 30px; padding: 14px 18px; border-radius: var(--radius); background: var(--sand); border: 1px solid var(--sand-line); font-size: .9rem; color: var(--dark); }
.pk-note i { color: var(--primary-dark); font-size: 1.25rem; flex-shrink: 0; margin-top: -1px; }
.pk-grid { gap: 20px; }
.pk-card { border-radius: var(--radius); border-color: var(--border); padding: 28px 24px; background: #fff; }
.pk-card:hover { transform: none; box-shadow: var(--shadow); }
.pk-card.is-popular { border: 2px solid var(--primary); box-shadow: var(--shadow); }
.pk-badge { background: var(--primary); color: #fff; border-radius: 6px; padding: 5px 14px; }
.pk-head i { font-size: 26px; width: 46px; height: 46px; border-radius: 10px; background: var(--sand); color: var(--primary-dark); display: grid; place-items: center; margin-bottom: 14px; }
.pk-card.is-popular .pk-head i { background: var(--primary); color: #fff; }
.pk-head h3 { font-size: 1.22rem; color: var(--dark); }
.pk-head p { font-size: .88rem; }
.pk-price { font-family: var(--font-mono); font-size: clamp(1.5rem, 2.4vw, 1.95rem); font-weight: 600; letter-spacing: -.02em; color: var(--dark); margin: 16px 0 4px; }
.pk-price small { color: var(--muted); font-size: .4em; font-family: var(--font-body); }
.pk-price .pk-custom { font-size: .68em; color: var(--primary-dark); }
.pk-time { font-size: .83rem; }
.pk-features { border-top-color: var(--border); gap: 10px; }
.pk-features li { gap: 9px; font-size: .9rem; }
.pk-features i { background: rgba(15, 179, 161, .14); color: var(--primary-dark); width: 20px; height: 20px; }
.pk-card.is-popular .pk-features i { background: var(--primary); color: #fff; }
.pk-features .pk-off i, .pk-card.is-popular .pk-features .pk-off i { background: var(--surface-2); color: #b0b8bd; }
.pk-detail { color: var(--primary-dark); }
.pk-compare { margin-top: 48px; }
.pk-compare-home { margin-top: 42px; }
@media (max-width: 700px) { .pk-compare-home { display: none; } }
.pk-compare-title { font-size: 1.15rem; color: var(--dark); margin: 0 0 14px; }
.pk-table { border: 1px solid var(--border); border-radius: var(--radius); overflow: hidden; }
.pk-table thead th { background: var(--dark); color: #fff; font-family: var(--font-head); font-weight: 600; font-size: .88rem; }
.pk-table thead th:first-child { text-align: left; }
.pk-table thead th.is-pop { background: var(--primary-dark); }
.pk-table tbody th { color: var(--text); font-size: .9rem; }
.pk-table tbody tr:nth-child(even) th, .pk-table tbody tr:nth-child(even) td { background: #fbfcfc; }
.pk-table td.yes i { color: var(--primary); }
.pk-table td.no i { color: #d7dedf; }
.pk-table-price th, .pk-table-price td { background: var(--sand) !important; font-family: var(--font-mono); }
.pk-cell-lbl { display: none; }
.pk-faq { margin-top: 20px; }
.pk-side { text-align: left; background: #fff; border-color: var(--border); box-shadow: var(--shadow); }
@media (min-width: 1101px) { .pk-section .pk-card.is-popular, .pk-page .pk-card.is-popular { transform: translateY(-8px); } }

/* =========================================================
   Başarı hikâyeleri
   ========================================================= */
.case-section { background: var(--surface); }
.case-grid { gap: 22px; }
.case-card { background: #fff; border-color: var(--border); box-shadow: none; }
.case-card:hover { transform: none; border-color: var(--primary); box-shadow: var(--shadow); }
.case-card .card-media { aspect-ratio: 16/10; }
.case-cat { position: absolute; left: 12px; top: 12px; background: rgba(22, 32, 43, .85); color: #fff; font-family: var(--font-head); font-size: .7rem; font-weight: 700; letter-spacing: .04em; padding: 5px 10px; border-radius: 5px; }
.case-badge { position: absolute; left: 12px; bottom: 12px; right: 12px; display: flex; align-items: baseline; gap: 7px; background: #fff; border-radius: 7px; padding: 8px 12px; box-shadow: 0 8px 20px -12px rgba(22, 32, 43, .7); min-width: 0; }
.case-badge i { color: var(--up); font-size: 1rem; align-self: center; flex-shrink: 0; }
.case-badge b { font-family: var(--font-mono); font-size: 1.02rem; font-weight: 600; color: var(--dark); flex-shrink: 0; }
.case-badge em { font-style: normal; font-size: .76rem; color: var(--muted); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.case-spark { display: flex; align-items: flex-end; gap: 3px; height: 30px; margin: 4px 0 2px; }
.case-spark span { flex: 1; min-width: 0; background: rgba(15, 179, 161, .28); border-radius: 2px 2px 0 0; }
.case-spark span:last-child { background: var(--primary); }
.case-metrics { list-style: none; margin: 6px 0 0; padding: 12px 0 0; border-top: 1px solid var(--border); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.case-metrics li { display: flex; flex-direction: column; gap: 1px; min-width: 0; }
.case-metrics strong { font-family: var(--font-mono); font-size: .92rem; font-weight: 600; line-height: 1.3; color: var(--dark); }
.case-metrics span { font-size: .74rem; color: var(--muted); }

.case-result { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--border); border: 1px solid var(--border); border-radius: var(--radius); overflow: hidden; margin-bottom: 36px; }
.case-result-item { background: var(--sand); padding: 22px 18px; text-align: center; min-width: 0; }
.case-result-item b { display: block; font-family: var(--font-mono); font-size: clamp(1.4rem, 3vw, 2rem); font-weight: 600; color: var(--dark); letter-spacing: -.02em; }
.case-result-item span { display: block; margin-top: 4px; font-size: .84rem; color: #6d7a83; }
@media (max-width: 640px) { .case-result { grid-template-columns: minmax(0, 1fr); } }

/* =========================================================
   Ne ölçüyoruz — 4 metrik kutusu
   ========================================================= */
.metric-grid { gap: 18px; }
.metric-box { background: #fff; border: 1px solid var(--border); border-radius: var(--radius); padding: 24px 20px; position: relative; overflow: hidden; }
.metric-box::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--primary); }
.metric-box i { font-size: 26px; color: var(--primary-dark); display: block; margin-bottom: 12px; }
.metric-box strong { display: inline-block; font-family: var(--font-mono); font-size: .68rem; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--primary-dark); background: var(--sand); border-radius: 4px; padding: 3px 8px; margin-bottom: 10px; }
.metric-box h3 { font-size: 1.08rem; margin: 0 0 7px; color: var(--dark); }
.metric-box p { margin: 0; font-size: .89rem; color: var(--muted); }

/* =========================================================
   Ekip / yorumlar / blog
   ========================================================= */
.team-section { background: var(--surface); }
.team-card { text-align: left; background: #fff; border: 1px solid var(--border); border-radius: var(--radius); padding: 16px; }
.team-photo { border-radius: var(--radius-sm); aspect-ratio: 1; margin-bottom: 14px; }
.team-photo .t-initials { background: var(--dark); color: var(--primary); }
.team-card h3 { font-size: 1.04rem; color: var(--dark); margin-bottom: 2px; }
.team-pos { color: var(--primary-dark); font-weight: 600; font-size: .84rem; margin-bottom: 8px; }
.team-bio { font-size: .87rem; color: var(--muted); margin: 0; }
.team-links { justify-content: flex-start; }
.team-links a { background: var(--sand); color: var(--dark); }
.team-links a:hover { background: var(--primary); color: #fff; }

.testimonial-card { border-radius: var(--radius); border-color: var(--border); padding: 26px 24px; background: #fff; gap: 12px; }
.t-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.tc-quote { font-size: 30px; color: var(--sand-line); line-height: 1; }
.t-stars { color: #e5a23c; font-size: 1rem; }
.testimonial-card blockquote { font-size: .95rem; color: var(--text); }
.testimonial-card figcaption strong { font-family: var(--font-head); font-size: .96rem; }
.testimonial-card figcaption small { color: var(--muted); font-size: .8rem; }
.t-initials { background: var(--dark); color: var(--primary); }

.post-card { background: #fff; border-color: var(--border); box-shadow: none; }
.post-card:hover { transform: none; border-color: var(--primary); box-shadow: var(--shadow); }
.post-card .card-media { aspect-ratio: 16/9; }
.post-meta time { color: var(--muted); font-size: .82rem; font-family: var(--font-mono); }

/* =========================================================
   Son CTA — koyu lacivert bant + form
   ========================================================= */
.cta-final { background: var(--dark); color: #fff; padding: clamp(46px, 6vw, 82px) 0; position: relative; overflow: hidden; }
.cta-final::before { content: ""; position: absolute; left: -120px; bottom: -160px; width: 460px; height: 460px; border-radius: 50%; background: radial-gradient(circle, rgba(15, 179, 161, .22), transparent 68%); }
.cta-final-grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 460px); gap: clamp(30px, 4vw, 56px); align-items: center; }
.cta-final-text h2 { color: #fff; font-size: clamp(1.6rem, 3vw, 2.3rem); letter-spacing: -.03em; margin: 14px 0 12px; }
.cta-final-text > p { color: rgba(255, 255, 255, .72); margin: 0 0 22px; max-width: 520px; }
.cta-list { list-style: none; margin: 0 0 24px; padding: 0; display: grid; gap: 10px; }
.cta-list li { display: flex; gap: 10px; align-items: flex-start; color: rgba(255, 255, 255, .9); font-size: .94rem; }
.cta-list i { width: 21px; height: 21px; border-radius: 5px; background: var(--primary); color: #fff; display: grid; place-items: center; font-size: 13px; flex-shrink: 0; margin-top: 2px; }
.cta-phone { display: inline-flex; align-items: center; gap: 9px; color: #fff; font-family: var(--font-mono); font-size: 1.1rem; font-weight: 600; }
.cta-phone:hover { color: var(--primary); }
.cta-final-form { background: #fff; border-radius: var(--radius); padding: clamp(22px, 3vw, 30px); box-shadow: var(--shadow-lg); }
.cta-final-form h3 { font-size: 1.2rem; color: var(--dark); margin-bottom: 4px; }
.cta-form-note { font-size: .88rem; color: var(--muted); margin-bottom: 16px; }
@media (max-width: 900px) { .cta-final-grid { grid-template-columns: minmax(0, 1fr); } }

/* CTA bandı (iç sayfalar) */
.cta-band { background: var(--dark); }
.cta-band .cta-text h2 { color: #fff; letter-spacing: -.025em; }
.cta-band .cta-text p { color: rgba(255, 255, 255, .72); }
.cta-band .btn-primary { background: var(--primary); color: #fff; border-color: var(--primary); }
.cta-band .btn-primary:hover { background: #fff; color: var(--dark); border-color: #fff; }
.cta-band .btn-outline { color: #fff; border-color: rgba(255, 255, 255, .32); background: transparent; }
.cta-band .btn-outline:hover { background: #fff; color: var(--dark); border-color: #fff; }

/* =========================================================
   Sayfa başlığı
   ========================================================= */
.page-hero { background: var(--dark); padding: clamp(46px, 6vw, 88px) 0 clamp(40px, 5vw, 70px); }
.page-hero.has-image::after { background: linear-gradient(95deg, rgba(22, 32, 43, .94) 40%, rgba(22, 32, 43, .72)); }
.page-hero:not(.has-image)::before { content: ""; position: absolute; inset: 0; background: radial-gradient(circle at 88% 12%, rgba(15, 179, 161, .22), transparent 55%); z-index: -1; }
.ph-rule { position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: linear-gradient(90deg, var(--primary) 0%, var(--primary) 22%, rgba(255, 255, 255, .12) 22%); }
.page-title { font-family: var(--font-head); font-weight: 800; letter-spacing: -.03em; }
.page-subtitle { color: rgba(255, 255, 255, .76); font-size: 1.04rem; }
.breadcrumb li { color: rgba(255, 255, 255, .58); }

/* =========================================================
   İç sayfa bileşenleri
   ========================================================= */
.section-alt { background: var(--surface); }
.section-subtitle { font-family: var(--font-head); letter-spacing: -.025em; color: var(--dark); }
.lead { color: var(--text); font-size: 1.12rem; }
.prose h2, .prose h3 { color: var(--dark); letter-spacing: -.02em; }
.prose blockquote { border-left-color: var(--primary); background: var(--sand); border-radius: 0 var(--radius-sm) var(--radius-sm) 0; }
.prose a { color: var(--primary-dark); }
.card-pad, .feature-box, .widget, .quote-box { border-radius: var(--radius); }
.feature-box { background: var(--sand); border: 1px solid var(--sand-line); }
.check-list i { background: var(--primary); border-radius: 5px; }
.check-list-off i { background: var(--surface-2) !important; color: #b0b8bd !important; }
.price-note { background: var(--sand); border-color: var(--sand-line); color: var(--dark); font-family: var(--font-mono); font-weight: 500; font-size: .92rem; }
.price-note i { color: var(--primary-dark); }
.widget { background: var(--surface); border-color: var(--border); }
.widget-title { font-family: var(--font-head); color: var(--dark); border-bottom-color: var(--border); }
.widget-title::after { background: var(--primary); height: 2px; }
.widget-links li a:hover, .widget-links li.active > a { color: var(--primary-dark); }
.widget-links small { font-family: var(--font-mono); }
.contact-list i { background: #fff; color: var(--primary-dark); border-radius: 8px; }
.mini-steps li::before { background: var(--dark); color: var(--primary); border-radius: 8px; font-family: var(--font-mono); }
.chip { border-radius: 6px; border-color: var(--border); background: #fff; font-family: var(--font-head); font-weight: 600; }
.chip:hover { border-color: var(--primary); color: var(--primary-dark); }
.chip.is-active { background: var(--dark); border-color: var(--dark); color: #fff; }
.chip-ghost { background: var(--surface); }
.pagination a, .pagination span { border-radius: 7px; border-color: var(--border); font-family: var(--font-mono); }
.pagination a:hover { border-color: var(--primary); color: var(--primary-dark); }
.pagination .pg-current { background: var(--dark); border-color: var(--dark); color: #fff; }
.faq-item { border-radius: var(--radius-sm); border-color: var(--border); }
.faq-item summary { font-family: var(--font-head); color: var(--dark); }
.faq-item summary i { color: var(--primary-dark); }
.faq-item[open] { border-color: var(--primary); background: var(--surface); }
.empty-state { background: var(--surface); border-radius: var(--radius); }
.client-item { border-radius: var(--radius-sm); border-color: var(--border); }
.client-name { font-family: var(--font-head); color: #9aa5ac; }
.contact-card { background: var(--surface); border-color: var(--border); border-radius: var(--radius); }
.contact-card i { color: var(--primary-dark); }
a.contact-card:hover { border-color: var(--primary); background: #fff; }
.map-embed { border-radius: var(--radius); }
.project-info { background: var(--surface); border-color: var(--border); border-radius: var(--radius); }
.project-cover { border-radius: var(--radius); }
.info-list dd { color: var(--dark); }
.gallery-item { border-radius: var(--radius-sm); }
.inline-quote { background: var(--dark); border-radius: var(--radius); position: relative; overflow: hidden; }
.inline-quote::before { content: ""; position: absolute; right: -90px; top: -90px; width: 300px; height: 300px; border-radius: 50%; background: radial-gradient(circle, rgba(15, 179, 161, .26), transparent 68%); }
.inline-quote > * { position: relative; z-index: 1; }
.inline-quote h2 { letter-spacing: -.025em; }
.badge { border-radius: 5px; background: var(--primary); }
.badge-tamamlandi { background: var(--up); }
.badge-devam { background: #e5a23c; color: #16202b; }
.badge-planlanan { background: #5b7183; }
.error-code { color: var(--primary); font-family: var(--font-mono); font-weight: 600; }
.search-inline { border-radius: 7px; border-color: var(--border); }
.share-bar a { background: var(--sand); color: var(--dark); border-radius: 8px; }
.share-bar a:hover { background: var(--primary); color: #fff; }
.post-nav a { background: var(--surface); border-radius: var(--radius-sm); }
.stat-item i { color: var(--primary-dark); }
.stat-item strong { font-family: var(--font-mono); font-weight: 600; color: var(--dark); }
.why-item { background: var(--surface); border-color: var(--border); border-radius: var(--radius); }
.why-item i { color: var(--primary-dark); }
.about-img-1, .about-img-2 { border-radius: var(--radius); }
.specs-table th { background: var(--surface); }

/* ---------- Formlar ---------- */
input[type=text], input[type=email], input[type=tel], input[type=number], input[type=date], input[type=search], input[type=password], input[type=url], select, textarea { border-radius: var(--radius-sm); border-color: var(--border); background: #fff; }
input:focus, select:focus, textarea:focus { border-color: var(--primary); box-shadow: 0 0 0 4px rgba(15, 179, 161, .14); }
.field > label { font-family: var(--font-head); color: var(--dark); }
.choice span { border-radius: 6px; border-color: var(--border); }
.choice input:checked + span { background: var(--dark); border-color: var(--dark); color: #fff; }
.qw-steps li.is-active, .qw-steps li.is-done { border-color: var(--primary); }
.qw-steps li.is-active span, .qw-steps li.is-done span { background: var(--primary); color: #fff; }
.qw-steps li span { font-family: var(--font-mono); border-radius: 7px; }
.qw-option input:checked + .qw-option-box { border-color: var(--primary); background: rgba(15, 179, 161, .07); box-shadow: inset 0 0 0 1px var(--primary); }
.qw-option-box { border-radius: var(--radius-sm); }
.qw-option-box i { color: var(--primary-dark); }
.file-drop { border-radius: var(--radius-sm); }
.check input { accent-color: var(--primary); }
.cta-final-form .check span { color: var(--muted); }
.success-box .tracking { font-family: var(--font-mono); background: var(--sand); }

/* =========================================================
   Footer — koyu lacivert, 4 kolon, altta ince turkuaz çizgi
   ========================================================= */
.site-footer { background: var(--dark); color: rgba(255, 255, 255, .64); }
.site-footer a { color: rgba(255, 255, 255, .64); }
.site-footer a:hover { color: var(--primary); }
.site-footer h3 { font-family: var(--font-head); font-size: .76rem; letter-spacing: .16em; text-transform: uppercase; color: rgba(255, 255, 255, .45); margin-bottom: 16px; }
.footer-grid { grid-template-columns: 1.5fr 1fr 1fr 1.25fr; gap: 34px; padding-bottom: 42px; }
.footer-about p { font-size: .92rem; max-width: 330px; }
.footer-badge { display: inline-flex; align-items: center; gap: 8px; font-size: .82rem; color: rgba(255, 255, 255, .78); background: rgba(255, 255, 255, .06); border: 1px solid rgba(255, 255, 255, .12); border-radius: 6px; padding: 6px 11px; }
.footer-badge i { color: var(--primary); }
.footer-logo .logo-mark { background: var(--primary); color: var(--dark); }
.footer-logo .logo-text strong { color: #fff; }
.footer-logo .logo-text small { color: rgba(255, 255, 255, .45); }
.footer-links li a { font-size: .91rem; }
.footer-pk a { display: flex; justify-content: space-between; gap: 12px; align-items: baseline; }
.footer-pk em { font-style: normal; font-family: var(--font-mono); font-size: .8rem; color: var(--primary); white-space: nowrap; }
.footer-contact { margin-top: 16px; font-size: .9rem; }
.footer-contact i { color: var(--primary); }
.footer-cta-col .btn { margin-top: 16px; }
.site-footer .social-links a { background: rgba(255, 255, 255, .07); color: #fff; border-radius: 8px; }
.site-footer .social-links a:hover { background: var(--primary); color: var(--dark) !important; }
.footer-bottom { border-top: 1px solid rgba(255, 255, 255, .1); color: rgba(255, 255, 255, .45); }
.footer-line { height: 3px; background: linear-gradient(90deg, var(--primary) 0%, var(--primary) 38%, rgba(15, 179, 161, .25) 38%); }
@media (max-width: 900px) { .footer-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .footer-grid { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Yüzen butonlar / mobil bar / çerez ---------- */
.fc-phone { background: var(--primary); }
.fc-mail { background: var(--dark); }
.mobile-bar .mb-quote { background: var(--primary); color: #fff; }
.mobile-bar .mb-call { color: var(--primary-dark); }
.cookie-bar { border-radius: 10px; border-color: var(--border); }
.cookie-bar i { color: var(--primary-dark); }

/* ---------- Dar ekranda paket tablosu kartlara dönüşür ---------- */
@media (max-width: 620px) {
  .pk-table { min-width: 0; display: block; border: 0; }
  .pk-table thead { display: none; }
  .pk-table tbody, .pk-table tr { display: block; }
  .pk-table tr { border: 1px solid var(--border); border-radius: var(--radius); margin-bottom: 10px; overflow: hidden; }
  .pk-table tbody th { display: block; background: var(--dark) !important; color: #fff; text-align: left; font-weight: 600; }
  .pk-table td { display: flex; align-items: center; justify-content: space-between; gap: 12px; text-align: left; background: #fff !important; }
  .pk-table td .pk-cell-lbl { display: inline; font-size: .85rem; color: var(--muted); order: -1; }
  .pk-table-price td { font-family: var(--font-mono); }
  .pk-table-price th { background: var(--dark) !important; }
}